Your UNFAIR Advantage
Brands I’ve Worked On
Radical Growth
Powered by an Experienced Chief Marketing Maverick + AI
If you’re steering a small or mid-sized business that’s short on the marketing talent needed to execute your growth vision, let’s talk. As your fractional chief marketing officer, I become a part-time addition to your crew, wielding two decades of guerrilla marketing, sales, eCommerce, digital dominance, and new product development experience. Additionally, I leverage the power of my own proprietary AI marketing stack to achieve superior results, all at a fraction of the cost of hiring a full-time Director or VP of Marketing.
Why I Am Your Unfair Advantage
I thrive as an interim CMO and fractional CMO because I have “Big Company” and “Start-up” experience and have been extremely successful at both. My Big Company experience allowed me to hone my marketing chops, but it was the grit of bootstrapping a start-up that made #101 on the Inc 500 list of America’s Fastest Growing Companies that forged me into a fearless marketing maverick. That experience elevated my skills to a whole new level, which is now enhanced even more by leveraging AI. Based in Milwaukee, but able to help crush the competition for clients nationwide.
Fractional CMO Services
Whether you are looking to identify your next quantum leap growth opportunity or need help navigating the complexities of the current and future marketing ecosystem, I can help. I collaborate with business leaders nationwide to increase the clarity and aggressiveness of their marketing programs with the goal of maximizing the returns on their marketing investments.
Experience Supporting Small and Mid-sized
- Manufacturers
- Online Retailers
- Distributors
- Professional Services
Tools & Insights
- AI Marketing Stack
- Proven Growth Planning Framework
- Analytics
- Market Research
- Marketing Assessments
- Team Assessments
- Financial Analysis
Strategy
- Strategic Planning
- Marketing Planning
- Brand Positioning
- Sales & Distribution
- Ecommerce
- KPI Development
- Digital Marketing
- New Product Development
- Creative Execution
Scope Out the Competition
You Won’t Find a Better ROI
Option A: Corporate Chiefs
- High Price – Ah, capitalism at its finest, where the only thing more inflated than the prices are thier egos.
- Yes people – Affectionately known as “Fart Catchers” (Yes, really!)
- Old school – Living in the Jurassic era when it comes to digital marketing – think dinosaurs with smartphones!
- Masters of spending other people’s cash faster than a kid in a candy store.
- Spent the latter part of their careers as glorified cheerleaders for agency partners who do all the heavy lifting – talk about riding the coattails of success!
- And they’re still scratching their heads over why online ads cling to them like needy exes – maybe it’s their magnetic personality…
- And they don’t like dogs…
Scott Alderton + AI
- Priced just right – the sweet spot where value meets victory!
- A bona fide trophy collector – snagging awards left and right, Fastest Growing Firms and #101 on the Inc 500 List as the cherry on top!
- AI & Digital dynamo – Scott is an investor/owner of two successful digital agencies and has a proprietary AI marketing stack.
- Believes in letting the numbers do the talking – because who needs fiction when you’ve got data-driven facts?
- Handling his client’s money as if it were his own – a genuine “fiduciary” through and through…
- Takes his job seriously but not himself.
- Enjoys crushing his client’s competition.
- Loves dogs!
Option B: “EX” Marketing Manager
- Available at a bargain bin price – but hey, who doesn’t love a clearance sale?
- A connoisseur of downsizing, with more farewell parties than birthdays.
- Embarked on the glamorous journey of “consulting” (read: living rent-free in Mom and Dad’s basement).
- Still on the hunt for the elusive difference between strategy and tactic – it’s like spotting a unicorn!
- CEO experience – Yes! CEO of their own Ubermobile…
- Masters the art of outsourcing to Fiverr freelancers while perfecting the art of working in pajamas.
- A real pet lover, but lost his dog Dookie in a poker game.
Resume
Professional Development
MIT – Cambridge, MA
Predictive Marketing Analytics
Replace trial and error methods with predictive models that provide better insights into what the results will be before you invest time and money into a campaign or venture. Contact me to learn more about how predictive analytics can help your business grow.
Harvard University – Cambridge, MA
Strategic Growth Frameworks
Uncovering the best growth opportunities is a process and so is developing sustainable strategies to exploit those opportunities. Want to learn more? Contact me and let’s discuss your situation.
Marquette University – Milwaukee, WI
M.A. Advertising
At the end of the day we are marketing to people. And people tend to make more emotional decisions than rationale ones. Learn how to tap into that emotion and turn your customers into fanatics. Sound interesting? Let’s connect….
University of Chicago – Chicago, IL
Product Management
Technology has fundamentally changed product management and more specifically new product development. The days of the big “TA-DA” are over and have been replaced with sprints that allow us to efficiently test and learn along the way before it’s too late to pivot. Want to learn more? Contact me and let’s discuss how I can help.
Career Highlights
Momentic
Investor, Board Member
A highly specialized boutique digital consultancy and SEO agency.
Granular
Investor, Board Member
A data-driven digital marketing firm specializing in paid search, analytics and conversion rate optimization. Bubbler Awards – Voted Top 10 best Places to Work in Milwaukee, 2017. Milwaukee Business journal – Coolest Workplace Offices – 2016.
Equipatron
President and Founding Partner
An online retailer of commercial and consumer power equipment, replacement engines and related parts & accessories. Launched organization and drove annual sales over $10 million. #101 on Inc. Magazines list of Fastest Growing Companies. Internet Retailers Top 1000 list. The Company was sold in 2017.
Briggs & Stratton Corporation
Vice President of Marketing – Power Products Division
A global manufacturer of power equipment, small engines and related parts & accessories. Elected by CEO/senior management to leadership development team. ESPY Award winner for exceptional sales growth.
Let’s Connect
No Cost or Obligation!
Call or Text
414-758-5266
316 N. Milwaukee St. Suite 350
Milwaukee, WI 53217
